About

Howdy 🤠

I’m Jacob, a product designer with a background in graphic design. I enjoy work that involves solving ambiguous problems and facilitating meaningful collaboration.

I’m drawn to complex product work where design, user behavior, and business outcomes intersect.

I studied graphic design in undergrad which shaped how I think about visual systems, approaching problems, and design thinking. During undergrad I discovered user experience design, where those principles apply to systems and more complex problems.

I love work that involves understanding how people actually use products, identifying where things break down, and designing solutions that intuitively drive behavior to desired outcomes.

Career

I’ve worked on digital products through both client work and product teams across a range of industries. My experience spans across building 0-1 features through overhauls of existing UX.

Experience

North One

Product Designer II
January 2025 | December 2025

I was focused on improving activation and transaction behavior across North One’s product suite. This work involved identifying high-impact opportunities through research and product data, then collaborating with product and engineering to design and ship improvements to key onboarding and transaction flows.

Product Designer
July 2023 | January 2025

I worked on improving the core product experience through research, usability improvements, and product redesign initiatives. This included contributing to a product redesign and helping establish and implement a product-wide design system.

Bright Design Agency

Product Designer
July 2022 | July 2023

I designed and shipped digital products for a range of clients across different industries. The work focused on building and iterating on web and mobile products, working closely with founders and stakeholders to translate product goals into shipped product experiences.

Education

Pennwest California

Bachelors of Science in Graphic Design
August 2018 | May 2022

Brainstation

Certificate in User Experience Design
July 2022 | September 2022

Outside of work

When I’m not working you can find me playing guitar, taking photos or doodlin’ and noodlin’.

Some of my hobbies include photography (I used to run a photography business), drawing and painting, as well as playing guitar and some occasional graphic design on the side. I also enjoy spending time outdoors hiking, kayaking, or just going on walks at night. Take a peek at some things I’ve made below 👀.

Gallery